SK-II | My Pitera Story Global Campaign
Kaiwen directed this major SK-II Asia Campaign “My Pitera Story”, which features SK-II brand ambassadors Leah Dou, Zhang Zifeng. The campaign removes the crew from the set, and instead invites each celebrity to go on a holiday, where they rest, reflect, and share their personal journey with Pitera.
 
                         
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
              